Social media is becoming a powerful tool for businesses every day, and no one can underestimate its potential now. According to Statista, social media has over 3.81 billion users worldwide. Thus, businesses can reach massive audiences if they use these platforms right.
Marketers are coming up with innovative ways to use social media. For instance, social media is now one of the best tools for link building. This article will look into how you can combine these different digital marketing branches for the best results.
Here’s what you need to do.
1. Find Niche Bloggers
Guest blogging is one of the best ways that you can use to build links. To use this method, you need to start by searching for bloggers interested in your niche and topics. Request them to allow you to write a piece for their website, then link to your site within it.
Now, social media is the best tool that will help you find these contacts. For instance, LinkedIn is perfect for finding niche bloggers. Besides helping you find your prospects; social media also promotes interaction even long after you’ve found bloggers in your niche.
2. Crosslink Your Social Media Profiles
It is vital to have an audience on every platform that has a massive number of users. The best way to do that is to use one social media platform to build another. For instance, you can include links to your Instagram profile on your Facebook posts and vice versa.
The best thing about crosslinking on social media is that it can give you greater success. Remember, a person who follows you on one platform is probably interested in what you do or offer. Therefore, they’ll have no problem with following you on another channel to get more.
3. Use High-Quality, Engaging Images
Images work like magic on social media, and that’s why they’re the most shared by users. If you’re looking to build powerful links, you should never overlook the potential of quality and engaging images. All your social media posts should at least have a relevant image.
According to research, Facebook posts that have images attract more interactions than those without. For every image you post, it’s best if you can accompany it with a link to a relevant page on your website.
That will increase the number of clicks on your site and also your conversion rate. If you’re focused on nonprofit digital marketing, you will attract more donors and volunteers to your organization. Include high-quality images of what you do for your target audience to see.
4. Increase Rankings Through increased Engagement
One of the key ways to increase engagement with your brand is to use social media properly. It is a key distribution channel that encourages content sharing. Once your content gets out there, and in the right hands, you can be sure that it will bring in more traffic if it is also engaging.
The best thing about using social media is that it will significantly increase your page views. If you link properly, people will click on your posts and increase activity on your website. That will contribute to higher rankings on your website as Google regards high-traffic websites highly.
5. Join Communities
Many people overlook their social media profiles, but then they can be great sources for links. Some businesses have massive followers on their social media pages, but only a few website visitors. Thus, your brand’s reach can get determined by how you use your social media.
The fact that you’ve fewer website visitors means that you need to grow your audience. The massive number of social media followers on your platforms is a ready audience. Please share your website content on your social media profiles and include links with CTAs directing them to your site.
7. Increase Brand Exposure
No platform can create a buzz as social media does. If you want your content to go viral, the first thing you should think about is posting it on social media. But then, just posting on social media doesn’t make your content go viral; you have to do more.
The kind of content you create determines whether it reaches a wider audience or not. Many brands are now focusing on creating controversial content. If a topic is going to spark a debate, then it’s perfect for the socials.
Include links to your website to attract like-minded brands and people who can be great sources for links.
8. Build Relationships
Social media is all about building and enhancing relationships. You can easily connect with people who have the same interests and build your brand on these relationships. Any brand can build an audience and even build trust that will make them last for the long term.
But then, you should know that building trust with an online audience is never straightforward. There is so much that you can do to ensure that people trust you. If you can build trust, then getting profitable links from your audience will be easy for you. That will take your brand to a wider audience.
Link building is one of the most difficult aspects of SEO and digital marketing. It puts you at the mercy of other website owners to mention you or allow you to link to their content makes it even more challenging.
But then, you can build links using your social media platforms. Social media is a blessing to marketers, and it will be great if you can use it to its full potential. After all, modern marketers are lucky to have audiences seated behind screens searching for content to read.